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When syndicating a show, the production company, or a distribution company called a syndicator, attempts to license the show to one station in each media market or area, or to a commonly owned station group, within the country and internationally.
Sign up is completely free and you only have to pay when you think you've found someone worth paying the pennies for!Many syndicated programs are traditionally sold first to one of five "key" station groups (ABC Owned Television Stations, NBC Owned Television Stations, CBS Television Stations, Fox Television Stations and Tribune Broadcasting), allowing their programs to gain clearances in the largest US TV markets (such as New York City, Los Angeles, Chicago and Philadelphia, where all five aforementioned groups each own stations), before striking deals with other major and smaller station owners.Shows airing in first-run syndication that are carried primarily by an owned-and-operated station of a network may sometimes be incorrectly referenced as a network program, regardless to its distribution to stations of varying network affiliations and despite the fact it is not part of an individual network's base schedule.Syndication differs from licensing the show to a television network.Once a network picks up a show, it is usually guaranteed to run on most or all the network's affiliates on the same day of the week and at the same time (in a given time zone, in countries where this is a concern).Since the early 2000s, some programs being proposed for national distribution in first-run syndication have been test marketed on a selected number of or all stations owned by certain major station group, allowing the distributor to determine whether a national roll-out is feasible based on the ratings accrued in the selected markets where the program is being aired.
frequently, some innovative ideas are explored by first-run syndicated programming which the networks are leery of giving airtime to.
For example, a standard American sitcom runs 22 minutes, but in syndication it may be reduced to 20 minutes to make room for more commercials.
Syndication can take the form of either weekly or daily syndication.
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